British sportscar maker Caterham Cars is expanding its presence globally – it’s now set to enter into the Chinese market, with the entire range of Sevens making their way in.
The company has signed an exclusive deal with a new importer, Courtenay Trading International; the latter is looking to appoint six retailers in key provinces of China over the next year and is targeting initial sales of between 30 and 50 Sevens in its first year of operation.
All of Caterham’s current EU5-compliant cars will be sold – the Roadsport 120, Superlight 120, Roadsport 175, Superlight R300 and CSR 175 – with the first Sevens scheduled to arrive in China in January 2012.
Although Caterham has had a long-standing presence in the Far East, notably in Japan, the move into China represents the next big step into new growth markets. Looks like the purchase by Team Lotus Enterprise in April is taking the brand places!