Hyundai Ioniq – name of Prius-fighting hybrid/EV?

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Hyundai’s upcoming Toyota Prius-rivalling hybrid – rumoured to be codenamed AE – will apparently be called the Hyundai Ioniq – if a report by AutoGuide is to be believed.

The US auto portal claims the name was dropped by a source close to Hyundai’s future plans, and that the South Korean giant registered the name with the Korean Intellectual Property Office on June 5. The following month, it applied for the trademark with agencies in Europe, Malta, Great Britain and Canada, as well the World Intellectual Property Organisation.

Does the name sound familiar? You’re not imagining things. Hyundai previously used the i-oniq name (yes, in lowercase with a dash) on a different concept car – an electric sports hatchback with a range-extending petrol engine. Nomenclature aside, expect the production Ioniq to share little with the show car.

Instead, the Ioniq is rumoured to be powered by a 1.6 litre four-cylinder petrol engine mated to an electric motor and a lithium-ion battery pack, with fuel consumption to match, if not better, the current Prius‘ claimed 4.6 litres per 100 km figure (that should be eclipsed by the upcoming fourth-gen Prius). A plug-in variant should also follow, as would a fully-electric version.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • If the technology doesnt beat the Prius, then it will be quite ironiq

    Like or Dislike: Thumb up 1 Thumb down 0
    • Sam Loo ( ori1 ) on Nov 05, 2015 at 9:01 am

      If this car can start properly, i will buy one for my maid. I am very doubtful.

      Like or Dislike: Thumb up 1 Thumb down 2
  • Andrekua on Nov 05, 2015 at 7:06 am

    Even though it’s important to improve and beat expectations, I hope Hyundai would be more sincere with its fuel consumption figure than exaggerating it, like they did in the past.

    I think it’s just better to have a car that fun to drive, looks great and affordable rather than being too fixate on some figures that would result in auto a/c off etc just to achieve the magical number.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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