Genesis New York Concept

Hyundai’s spin-off luxury brand Genesis has unveiled a new show car that previews its upcoming rival for the BMW 3 Series. Dubbed the Genesis New York Concept (after the 2016 New York Intenational Auto Show it was revealed at), it features an extension of the brand’s “Athletic Elegance” design language seen on the Vision G Coupe Concept and the G90 luxury sedan.

At the front, slim wing-shaped headlights flank the signature six-point grille, and feature pixelated light graphics on the deep inner edge. The lamps flow into the L-shaped air intakes that channel air through the front wheel housing, much like BMW’s Air Curtain inlets.

The profile is typical sports sedan, with a short front overhang, a longer rear overhang and a long bonnet. Hexagonal side vents provide a unique touch, repeating a motif also seen on the bonnet vents. Slim tail lights that echo the shape of the headlights, as well as quad tail pipes round off the rear. A custom Ceramic Blue hue, with copper inlays on the lower front and rear bumper fascias and side skirts, complete the look.

Genesis New York Concept

Inside, there’s a 21-inch 4K curved floating display that shows vehicle information and multimedia functions, and incorporates traditional analogue instrument gauges ahead of the driver. Also fitted is a U-shaped steering wheel that improves visibility of the gauges as well as enhancing vehicle control.

The four-seat layout is split in the middle through a long transmission tunnel that incorporates the Central Control Panel (CCP), allowing users to manipulate the display through single- and multi-touch finger swipes, as well as handwriting and circular finger movements – the latter is particularly useful for scrolling through long contact or music lists. Finely-polished aluminium inlays incorporate a number of essential controls. There’s also a gesture control sensor to move content from one area of the display to the other.

Genesis New York Concept

The interior is fully wrapped in anthracite and rich tan leather, together with sliced suede leather on the headrests. Copper-toned stainless steel mesh is used on the dashboard and transmission tunnel, while finely-polished aluminium inlays incorporate a number of essential controls.

Mechanical details are scarce, save for the fact that the New York Concept is powered by a hybrid powertrain incorporating a 2.0 litre GDi direct-injected petrol engine. A total of 245 PS and 353 Nm is sent to the wheels via an eight-speed automatic transmission.