Genesis New York Concept hints at BMW 3 Series rival

Genesis New York Concept

Hyundai’s spin-off luxury brand Genesis has unveiled a new show car that previews its upcoming rival for the BMW 3 Series. Dubbed the Genesis New York Concept (after the 2016 New York Intenational Auto Show it was revealed at), it features an extension of the brand’s “Athletic Elegance” design language seen on the Vision G Coupe Concept and the G90 luxury sedan.

At the front, slim wing-shaped headlights flank the signature six-point grille, and feature pixelated light graphics on the deep inner edge. The lamps flow into the L-shaped air intakes that channel air through the front wheel housing, much like BMW’s Air Curtain inlets.

The profile is typical sports sedan, with a short front overhang, a longer rear overhang and a long bonnet. Hexagonal side vents provide a unique touch, repeating a motif also seen on the bonnet vents. Slim tail lights that echo the shape of the headlights, as well as quad tail pipes round off the rear. A custom Ceramic Blue hue, with copper inlays on the lower front and rear bumper fascias and side skirts, complete the look.

Genesis New York Concept

Inside, there’s a 21-inch 4K curved floating display that shows vehicle information and multimedia functions, and incorporates traditional analogue instrument gauges ahead of the driver. Also fitted is a U-shaped steering wheel that improves visibility of the gauges as well as enhancing vehicle control.

The four-seat layout is split in the middle through a long transmission tunnel that incorporates the Central Control Panel (CCP), allowing users to manipulate the display through single- and multi-touch finger swipes, as well as handwriting and circular finger movements – the latter is particularly useful for scrolling through long contact or music lists. Finely-polished aluminium inlays incorporate a number of essential controls. There’s also a gesture control sensor to move content from one area of the display to the other.

Genesis New York Concept

The interior is fully wrapped in anthracite and rich tan leather, together with sliced suede leather on the headrests. Copper-toned stainless steel mesh is used on the dashboard and transmission tunnel, while finely-polished aluminium inlays incorporate a number of essential controls.

Mechanical details are scarce, save for the fact that the New York Concept is powered by a hybrid powertrain incorporating a 2.0 litre GDi direct-injected petrol engine. A total of 245 PS and 353 Nm is sent to the wheels via an eight-speed automatic transmission.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • shawal ali on Mar 24, 2016 at 7:10 pm

    If the production model would look anywhere as good as the concept, it could well be the best looking car in the segment….
    Beating the Q50

    Like or Dislike: Thumb up 3 Thumb down 2
  • 4G63T DSM on Mar 24, 2016 at 8:40 pm

    Now thats really something.

    Lets see how close the actual car will end up looking.

    I could have mistaken it for an AM. Badge and all.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Asian BMW 3-series on Mar 24, 2016 at 8:59 pm

    Waja > All.

    Like or Dislike: Thumb up 1 Thumb down 2
  • TopsyBoXyTurvy on Mar 24, 2016 at 9:17 pm

    Genesis, huge potential indeed

    Like or Dislike: Thumb up 4 Thumb down 2
  • Huracan on Mar 24, 2016 at 10:22 pm

    Aiyoh korea go create your own category la where you can be the leader. Why must you try to create the next 3 series, next Bentley, next Maserati challenger etc? Be original please.

    Like or Dislike: Thumb up 1 Thumb down 8
  • no comment on Mar 24, 2016 at 10:40 pm

    no comment…lol

    Like or Dislike: Thumb up 0 Thumb down 0
  • Well done Hyundai. Just 10 years ago who would have thought they will progress to be a real contender. now they are above some Japanese and are competing with BMW directly. only and only Proton had the same thinking.. Ego and arrogance is the main reason for their fore coming demise soon. a top model Proton is not even close to most basic of Hyundai/ Kia cars and they claim to be in par with BMW!!! get a life and grow up Proton management.

    Like or Dislike: Thumb up 17 Thumb down 2
 

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