Proton Edar and Pos Malaysia will be working more closely with the appointment of Proton Edar as a PosLaju authorised agent. The two DRB-Hicom member companies officially launched the collaboration yesterday.
Through the collaboration, PosLaju services will be offered at selected PE outlets, with selected services such as Next Day Delivery for documents and parcels, PosLaju International – Express Mail Services (EMS) available at these outlets.
Four Proton Edar outlets in the Klang Valley kick things off. Nine more outlets in Peninsular Malaysia by July 5 and two outlets in East Malaysia by the end of July are set to follow.
Proton Edar says that its extensive nationwide network – with its strategically located and easily accessible showrooms – will enable it to provide additional services to its customers. To date, more than 100 PosLaju authorised agents have been appointed, and now PE has joined that growing fold.
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AI-generated Summary ✨
Comments generally express skepticism and criticism regarding Proton Edar’s partnership with Pos Malaysia, viewing it as illogical and unrelated to their core automotive business. Many users believe this move could damage Proton’s reputation, likening it to unnecessary or even comical ventures like selling groceries or other unrelated products. Some mention poor Proton service as a reason for concern, while others see it as a cost-cutting or cronyism effort that lacks strategic sense. Nonetheless, few comments acknowledge the convenience potential, such as using Proton Edar outlets for document and parcel handling. Overall, the sentiment leans toward seeing the partnership as a questionable, perhaps misguided attempt at synergy that might harm Proton’s brand image rather than enhance it.