Paul Tan's Automotive Industry News

Cheeky Audi Advertisement

audi_logo.gifHere’s another cheeky advertisement from Audi, which incorporates 4 other brands in it - Mercedes Benz, Volvo, BMW and Alfa Romeo. Thanks to tango5 in the previous ad post comments.


Video: Audi Advertisement

33 Comments »

  1. bill said,

    August 8, 2006 @ 8:21 pm

    great ad … kudos to their marketing and branding team!

  2. V_NoZ said,

    August 8, 2006 @ 8:41 pm

    very creative ad! i wish BMW could do something like that!

  3. szw said,

    August 8, 2006 @ 8:45 pm

    dure dis ad is not allow on air wan .

  4. pixie_wawan said,

    August 8, 2006 @ 8:54 pm

    haha.. creative seyh~ i hope proton can do also.. wahaha!!
    >.

  5. OtakOtak said,

    August 8, 2006 @ 9:31 pm

    Great idea, 4 in 1 quality advertisement!

    If P1 adopt similar approach, then have to hange 1) Power window, 2) Absorber, 3) Door handle & 4) Ahem ….. malu nak cakap lah, banyak sangat ….. tak cukup tempat - “All in 1″ problems advertisement.

  6. mystvearn said,

    August 8, 2006 @ 9:36 pm

    Looka like they are still pawning each other.

    First, all the things mentioned there are what the car manufacturers excel. I don’t think An audi will ever be as good looking as an alfa, nor as safe as the volvo, nor as sportiness as a BMW…

  7. DtG said,

    August 8, 2006 @ 9:47 pm

    fantastic ad!!! damn creative. it actually compliments and mocks the other 4 car companies at the same time! haha

  8. drifting4eva said,

    August 8, 2006 @ 9:48 pm

    p1 advertisement would be why you should buy the other company’s car if you want design, comfort, sportiness and safety . . . LOL

  9. jtshin said,

    August 8, 2006 @ 10:31 pm

    Simple, creative, cost saving… nice ad there…

  10. terence2079 said,

    August 8, 2006 @ 10:59 pm

    actually i think proton no need advertising at all. i think no one really buy a proton car because he/she is influenced by the ad. my 2 cents.

  11. e-nabilll said,

    August 8, 2006 @ 11:02 pm

    WOW! where do thy come up with those creative minds man!..btw..in some countries its very strict in NOT to bash ur competitors name while promoting urs…

  12. mystvearn said,

    August 8, 2006 @ 11:34 pm

    yes, true, in US you can bash anyone even the president. Malaysia is quite senile…

  13. aksMs said,

    August 9, 2006 @ 12:44 am

    Very simple, creative and straight to the point. This is a very good commercial from Audi. It’s a very long way to go before we get to see something like this on our TV. Even Adlin Aman Ramli got bashed in the parliment for displaying true Malaysian attitude. You want to mock your main rivals on TV? Say, what would Naza’s Bestari 206 ads will be against Proton’s Neo? Or Proton’s Savvy against Perodua’s Myvi? Uh-oh….

  14. SoMeOnE said,

    August 9, 2006 @ 3:45 am

    hey ,…i know its tottaly off topic one again but can u guys suggest if installin a muffler exhaust system if any good…i want a sporty sound for my mazda6 and i need advice..what type of exhaust should i install and how much would it cost…it be great help if u guys can tell me a good shop too ..my budget within 500 …

  15. suanie said,

    August 9, 2006 @ 4:01 am

    fuwah pwned!!

    I didn’t get the impression that it was mean, more like a tongue-in-cheek ad. Like, they are four friends, then trying to outdo each other, in a competitive yet friendly way, cheeky yes but not catty.

    more more more!

  16. raybrig85 said,

    August 9, 2006 @ 7:15 am

    simple but nice advert…i like it…any respone frm all car makers mentioned in the advert???hehhek…

  17. rexis said,

    August 9, 2006 @ 8:23 am

    the other car makers should be no problem since Audi already said they have sportiness, safety etc, but just Audi have all in one car…

    P1 dont need all these la, they just need to demostrate how to chop a watermelon with the power windows, people will be impressed…

  18. Tracks said,

    August 9, 2006 @ 8:29 am

    Simple yet very creative. Wonder what the others would do next?

  19. ingolstadt said,

    August 9, 2006 @ 10:25 am

    VORSPRUNG DURCH TECHNIK !!!

  20. december said,

    August 9, 2006 @ 10:58 am

    Aah this has been around for quite sometime already Paul, i saw this like 3 years back. Its a simple but effective Ad.

    Screw BMW posers. Audi for life. (im such a child sometimes, bleh)

  21. pirate said,

    August 9, 2006 @ 11:03 am

    Simple, cheeky yet impressionable ad. So, Audi = a sum of all others?
    Enchanting!

    Didn’t Audi once belonged to an alliance of Audi-BMW-Merc-VW?
    (subsequently they broke up and had gone separate ways)
    How the four conjoined-rings emblem was coined together…

    Any idea, Paul?

  22. pirate said,

    August 9, 2006 @ 11:06 am

    Of course in this case, Volvo and Alfa Romeo are ‘adopted’ recently…
    Haha!

  23. bolo said,

    August 9, 2006 @ 1:08 pm

    Didn’t Audi once belonged to an alliance of Audi-BMW-Merc-VW?
    (subsequently they broke up and had gone separate ways)
    How the four conjoined-rings emblem was coined together…
    —————————————————

    The four ring emblem used to represent Auto Union. An amalgamation of Audi, DKW, Horch and Wanderer. Now the four ring is simply attributed to the Audi marque.

  24. V_NoZ said,

    August 9, 2006 @ 2:07 pm

    lord of the rings??? they should have audi TT in the next sequeal of LOTR…
    lol

  25. V_NoZ said,

    August 9, 2006 @ 2:20 pm

    What I notice is just a superficial ad! Doesn’t mentions about the technology and heritage. Does showing the rings mean Advance thru technology? Good thing is Audi recognize what other car makers are extremely good at. I guess nobody can be good at everything rite?

  26. tbcheese said,

    August 9, 2006 @ 3:34 pm

    Yeah Bolo’s right. Though Daimler Benz did own Audi for a period of 6 years, Auto Union came way before then.

  27. bobdbilder said,

    August 9, 2006 @ 3:36 pm

    Yeah VNoZ try telling that to the Germans and they will give you detail breakdown on why they are superior based on various algorithms including fast fourier transforms, but they will skip a few mathematical steps and assume you know it. In the end they will come out with a simplified formula and attribute all this to the German beer.

    Ein bitz bitte?

  28. tbcheese said,

    August 9, 2006 @ 3:40 pm

    lol bob. German tech fetish *thumbs*

  29. maxtek said,

    August 9, 2006 @ 10:32 pm

    Tip the scales Audi! You, the marketing manager, rocks!
    VIVA LA VORSPRUNG DURCH TECHNIK!!!

  30. matmoto_5125 said,

    August 11, 2006 @ 4:07 pm

    WTF maxtek ni..audi cannot be as sporty as bmw la..bmw has it’s own level n acievement..same goes to audi

    anyway,awesome ad..lol..

  31. V_NoZ said,

    August 11, 2006 @ 11:24 pm

    yes .. agreee!!

  32. albert_gwm said,

    October 8, 2006 @ 1:42 pm

    Ad yang membosankan!!!

  33. thow said,

    January 1, 2007 @ 11:17 pm

    lol…..nice and creative advertisement…………

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