Could BMW’s new sub-brand for its electric cars be called the Isetta? There’s strong indication that it might be, considering that they’ve recently produced a promotional TV commercial that seems to seek to both introduce the old Isetta to the younger generation and to remind oldies of the small little BMW with the door that opened in front. The video’s main purpose is actually to promote the BMW Museum in Munich. Given that the Isetta was the original BMW compact city car, badging its new MegaCity/Project i car with the brand seems quite suitable. Word is that the new Isetta brand will be spelled “i-Setta”, though there’s no official release from BMW confirming this as far as I know, just hearsay from sources said to be close to BMW. Look after the jump to watch the new Isetta video!
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AI-generated Summary ✨
Comments express nostalgia and admiration for the Isetta, highlighting its cute, quirky design and historical significance in BMW’s revival. Some suggest modern electric or hybrid versions, emphasizing environmental benefits and technological evolution. Others see it as a nostalgic, promotional campaign by BMW Museum to attract visitors. Overall, sentiments are positive, with excitement about the potential of a new Isetta and appreciation for its retro charm and cultural impact.