Aminar Rashid SallehPerodua’s Datuk Syed Hafiz will not be renewing his contract at the end of the year. Replacing him as the top man at Perodua will be another UMW man – Tuan Haji Aminar Rashid Salleh, who currently heads the Strategic Marketing Group at UMW Toyota.

49 year old Aminar is a familiar face for me as he is usually the one who gives product presentations at Toyota car launches. He has been in the UMW group since 1992. He holds a degree in Civil Engineering. I don’t have any kind of ‘insider’ details but I don’t expect anything much to change with the way Perodua is run.