Perodua’s Datuk Syed Hafiz will not be renewing his contract at the end of the year. Replacing him as the top man at Perodua will be another UMW man – Tuan Haji Aminar Rashid Salleh, who currently heads the Strategic Marketing Group at UMW Toyota.
49 year old Aminar is a familiar face for me as he is usually the one who gives product presentations at Toyota car launches. He has been in the UMW group since 1992. He holds a degree in Civil Engineering. I don’t have any kind of ‘insider’ details but I don’t expect anything much to change with the way Perodua is run.
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AI-generated Summary ✨
Comments express mixed feelings about Perodua's new MD, suggesting he may be a puppet influenced by Japanese management, with some speculating he might leave soon. Some comments criticize the company's reliance on Japanese control, implying a lack of genuine local leadership. There is also skepticism about Perodua's quality and its status as a "national car," with concerns over the influence of foreign shareholders and management practices. Overall, sentiments are skeptical about local autonomy and quality under the new leadership.