Mercedes-Benz Malaysia has retained leadership in the local premium passenger car market, eating nearly half of the pie. The company’s total sales of passenger cars slipped by six per cent to 3,903 units last year compared with 4,160 units in 2008, which was an all-time high. It aims to achieve sales of 4,200 units this year with the global market and the automotive industry showing signs of recovery.
“Despite a slight blip, Mercedes-Benz passenger cars have once again finished ahead in the premium passenger car segment, cementing our lead with a market share of 49 per cent in the core competitive segment,” MBM’s President and CEO, Peter Honegg said. He also announced plans to bring in diesel powered cars and more models into Malaysia this year, including the facelifted S-Class and a few E-Class Sedan and Coupe variants.
“The new E-Class has created quite a stir and with an overwhelming 600 plus pre-launch orders, we are confident of extending this trend in 2010,” Honegg added. Do look out for our review of the W212 E-Class, which is coming your way soon.