Toyota’s big rival in North America, General Motors, is seeking to capitalize on the recall issues that is giving its Japanese competitor an almighty headache. Toyota USA recently suspended sales of eight models involved in a recall that aims to fix sticking accelerator pedal mechanisms that could cause unintended acceleration (only applicable in North America).

GM has come up with incentives to entice Toyota and Lexus owners to switch to its cars. The programme, which runs through the end of February, offers Toyota/Lexus owners three options should they opt for a GMC, Buick, Cadillac or Chevrolet vehicle:

– Leasing: Three payments for up to a total of $1,000 waived
– Financing: 0 per cent financing for up to 60 months for qualified customers
– Cash buyers: $1,000 off the purchase price

This move is in response to “thousands” of calls and e-mails to dealers and GM employees from Toyota owners asking for help, GM spokesman Tom Henderson was quoted as saying. In other words, GM says that it is merely helping the American public and is not twisting the knife that’s hurting Toyota. The explaination behind this offer is that it will compensate for some of the value Toyota trade-ins would have lost as a result of the recalls. Will other opportunists follow suit?