This is the C29, BMW Sauber’s 2010 challenger, and the picture above shows team owner Peter Sauber and his two drivers – Pedro de la Rosa, a long time McLaren test driver, and Kamui Kobayashi, the young Japanese driver who impressed in a Toyota last season. The striking thing about the C29 is that it comes without any sponsor logos, although the drivers will rope in their personal sponsors. Scalp-D, a Japanese shampoo, and Kubica endorsed watch brand Certina are set to come in.

Some of you might wonder why we still use the name BMW Sauber when the Munich based carmaker has left the sport. Well, this team registered its name before BMW exited the sport, and there’s plenty of red tape involved in name changing, so the team is likely to retain the official BMW Sauber name for this season, even though the C29 is powered by Ferrari. The “C” model designation was used by the Sauber team until 2005, before BMW came into play. The last “C” car was the Sauber Petronas C24 of 2005 piloted by Jacques Villeneuve and Felipe Massa.

“An eye-catching feature of the C29 is its highly intricate raised nose. Also very distinctive is an extremely long undercut at the transition from chassis into underbody. These and other aerodynamic measures also help to ensure optimum airflow to the double diffuser. Further changes were required to integrate the Ferrari engine and, in particular, the Ferrari gearbox,” said technical director Willy Rampf.

More pictures after the jump.

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