Honda seems to be very into video as a promotional tool. First they had Drive Every Drop, which was pretty much like a travel show. When a host landed in each country or state, he checked the local scene around in a Honda of course.
Now comes Live Every Litre – even the name sounds quite alike to Drive Every Drop. It’s also a show, but the concept is completely different. With Live Every Litre, Honda will put real participants behind the wheel of a Honda CR-Z, and cameras mounted around the car will record the participants’ journey and/or challenges across Europe.
VIDEO: Live Every Litre ‘Trailer’
Participants can do whatever they want. Honda gave a few examples in their press release – “propose to their girlfriend in Paris, take their band to play a charity gig, trace their ancestry to find a long lost relative, drive on a road they’ve always dreamed off.” Reactions, emotions, and experiences will be captured by the cameras.
All the footage will then be edited into a documentary-like film by Swiss filmmaker Claudio Von Planta and his team.
If you want to participate, you can logon to Live Every Litre’s website. I think it’s only fair to assume that you have to actually be in Europe to enter. As of today, you have 43 days left to apply, and they will begin filming in May.