Audi A1

Here’s a chance to check out the new Audi A1 in motion. I don’t particularly agree with the use of a black A1 in this video. Feels like a wasted opportunity to wow potential consumers. Look at the MINI, that Fiat 500 and the MiTo – when you think of one do you ever think of a black one?

No, small premium compacts like this need bright colours, and while Audi did right in releasing photos of the A1 in red for their press kit, the black in thie video looks pretty boring, especially since the A1 seems to be going in a straight line like 90% of the time, despite having Audi DTM driver Markus Winkelhock piloting it.

According to Audi, the A1’s electrohydraulic power steering has a very direct 14.8:1 ratio. The chassis uses MacPherson struts at the front and a torsion beam at the rear. Every model of the A1 will come with an ESP system that also has an electric diff lock feature, similar to what Volkswagen and BMW has in their Golf GTI and MINI Cooper S. Winkelhock said the car is very agile and the handling remains neutral even longer thanks to the electronic diff through a corner.

Look after the jump to watch the video.

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