The Naza Group is the official distributor of marques from Chevy to Ferrari in the car market, and its bike division is now catching up fast, thanks to new additions Piaggio, Aprilia, Gilera and Vespa. The conglomerate has signed a Distributorship Agreement with the Piaggio Group to become the exclusive distributor for the latter’s four brands. Naza already has Ducati and Harley-Davidson in its bike stable.
The signing was done by Naza’s Joint Group Executive Chairman Dato’ Hj SM Faisal and Piaggio Asia Pacific Managing Director, Mark Franklin, and was witnessed by Deputy Minister of International Trade and Industry, Dato’ Mukhriz Tun Mahathir and Commercial Affairs Attache of the Italian Embassy, Fabrizio Vergamini.
Naza will invest some RM6 million into this venture, which would include a retail showroom and after-sales facilities. The products will also will be distributed under the Naza World of Bikes umbrella. The company also has the option to import and distribute the other three brands in the Piaggio Group – Moto Guzzi, Scrabero and Derbi.
Dato’ Hj SM Faisal said that the market for big bikes bucked 2009’s downward trend and significant growth is expected. “The total industry volume in 2009 dropped around 17% as compared to 2008. However the lifestyle segment increased approximately by 40%, from 1,800 units to 2,500 units in 2009. The segment is expected to further increase in 2010 to 3,000 units,” he pointed out.
The Naza boss also revealed that both parties would explore the possibilities of locally assembling at least one of the brands for the ASEAN region.