Nasim Sdn Bhd, the official distributor of Peugeot in Malaysia, has revised upwards its 2010 sales forecast by nearly 30% to 3,800 units from 2,930 units in line with increasing demand and improving market conditions. To compare, the company sold 3,766 units in 2009, but a big chunk of that was contributed by the now discontinued 206 Bestari.
For the first quarter of 2010, Nasim’s sales (excluding 206 Bestari) has nearly tripled to 715 units from 262 units recorded in the same period last year. The strong showing has been largely driven by the 308 Turbo. The bulk of 2010 sales expected to be registered in the second half of the year, when Nasim launches three new models and two facelifted variants.
For now, the new arrival is the 3008 crossover, which will be launched in early June. Not much of a surprise since it already has been spotted cruising in Putrajaya. Nasim has begun taking pre-launch bookings for the SUV.
“We will have the distinction of being the first country in ASEAN to launch the 3008 and we are very excited over its prospects. We believe it will be just as successful here as it has been in European markets,” said SM Nasarudin SM Nasimuddin, CEO of Nasim.
The other new vehicles to be launched this year include the 5008 MPV and a B-segment sedan codenamed T33, which will be assembled in Gurun, Kedah for both the domestic and regional markets. This is essentially a sedan version of the 206 with an updated outlook (to match the rest of the range) and perhaps a new cabin. Nasim is also working hard to bring in Peugeot’s latest pride – the RCZ 2+2 coupe.
One of the abovementioned facelift models is the 308 VTi, which will be introduced very soon as pre-order books are already open. New features include new alloy wheels, automatic foldable door-mirrors, roof spoiler, leather-wrapped steering wheel, multi-function display, a new front grille as well as auto air-conditioning.