The quirky Element, which looks like a “Honda Hummer”, will be discontinued. American Honda Motor Co has announced that the 2011 will be the final model year of production for the “crossover utility vehicle”. More than 325,000 Elements have been sold in the USA since December 2002.

First seen in concept form as the Model X at Detroit 2001, the Element “created its own functional class and became an immediate favorite for small businesses, outdoor enthusiasts and pet owners,” according to Honda. Major upgrades were made through the years, including more power and safety features for 2007 and the Dog Friendly Element accessory package in 2009. North American customers who want a car like that will be pointed to a CR-V from next year onwards.

“The Element proved that ultimate functionality can often come from thinking inside the box. It made boxy vehicle designs cool, and Element owners continue to enjoy its unique styling and unmatched versatility,” said John Mendel, Executive VP of American Honda.