It’s not just a case of austerity in terms of development costs, the idea of cross-sharing is – makes sense in this day and age, if you’ve got the right product for the job, that is. In the case of the Fiat Ulysse MPV, of which production has just been discontinued this month, the speculation is that its replacement will not be another Fiat-derived vehicle, but the Dodge Journey, which will be rebadged as a Fiat offering in Europe.
According to reports, the Fiat version of the large minivan will be named the Freemont, and the vehicle will make its debut in Geneva next March and begin selling in European markets in June.
Engine choices will include a Fiat-based 170 hp 2.0 litre turbodiesel, which will be the first time ever a Chrysler platform will utilise a Fiat pot. In the US, the Dodge Journey was recently given a facelift, and the update made its debut at the Los Angeles show last month.
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Dodge Journey – nice. Fiat cannot go wrong with it.
Another rebadge initiative and this coming from a very big name in the auto industry!
To all Proton’s bashers – what say you?
and they will say “it justify for big market not like Malaysia very limited resources”-basher
it looks more like a suv than mpv
Entering the Europe market with a big brand name will attract more consumer….