You might hear some companies saying things aren’t all that rosy, but it certainly won’t be Audi. If anything, old four rings seems to be having a hard time containing itself. Besides the market introduction next year of its new A6 sedan and its first full hybrid, the Q5 Hybrid, there’s also the impending arrival of the new Q3 midsize SUV to look forward to in 2011 for Audi fans.

Away from that, the company is looking at serious expansion – starting from next year to 2015, it will be carrying out the biggest investment program in its history, pumping in 11.6 bil Euros primarily into new products and technologies, as well as five billion Euros into upgrading its Ingolstadt and Neckarsulm plants.

About 80% of all investment – more than 9.5 bil Euros – will go to developing new products and to electric and hybrid drive systems development. Audi is looking at deploying its R8 e-tron electric sports car into the market in late 2012, so that’s undoubtedly one area where the money will go into.

This expansion will also involve the workforce – next year, Audi says it intends to add another 1,200 skilled employees; these will be experts who will bolster the company’s electromobility and lightweight construction fields, as well as help map out its growth strategy. Serious intent, by the looks of it.