Well, it looks as if the premium segment passenger car market in the country is well and truly alive, if the numbers are anything to go by. Both BMW Group Malaysia and Mercedes-Benz Malaysia have just released their 2010 sales figures, and both German brands have returned record performances.

Last year, BMW Group Malaysia sold a grand total of 4,509 vehicles in the country, consisting of 4,006 BMW vehicles, 222 Minis and 281 Motorrads compared to 3,990 vehicles nationwide in 2009 – these being 3,564 BMW vehicles, 201 Minis and 225 Motorrads.

Aside from registering record performances for the current variants of the 3 Series and 7 Series, the successful year was also achieved through the introduction of several new key models such as the new F10 5 Series, X1, X5, S1000RR Superbike, the new Mini Cooper range as well as the significant milestone of local assembly operations for the X1 at the company’s assembly facility in Kulim, Kedah, the first new BMW model series to be assembled in the country in 27 years.

Meanwhile, the improved economic climate in 2010 helped the Malaysian automotive industry attain sales figures achieving pre-downturn levels, and Mercedes-Benz Malaysia was another company which benefited from this upswing, closing the year by surpassing the 5,000 premium passenger cars mark for the first time in Malaysia.

Sales improved by an impressive 28.2% from the year before, with 5,003 passenger car units sold compared to 3,903 in 2009. In total, with commercial sales thrown in, the company registered 6,970 vehicles delivered, surpassing the previous best of 6,146 in 2008.

The main performers in the passenger car segment was led by the ninth-generation W212 E-Class, with 2,152 units sold, an increase of 75.2% over the previous year; of this, 1,112 were of the locally-assembled E 200 CGI Elegance Blue Efficiency that was introduced in January last year. This was followed by the W204 C-Class, which registered 1,956 units, up 9.4% from 2009’s 1,788 units.