According to reports, Renault is gearing up for China, and in a big way – the company is drawing up a strategic plan to launch production in China in 2016, says its COO Carlos Tavares.
Tavares was quoted as saying that the French automaker is preparing its strategic plan for China, and that will include a manufacturing component, adding that it is a reasonable goal to expect production to begin in five years time.
The reports add that Renault’s likely partner in such an enterprise would be Dongfeng Motor Corp, which is already in a joint venture with Nissan. According to a J.D. Power survey, the Japanese automaker was the second-best selling brand in China for the first half of 2011, with more than 386,000 vehicles sold.
Renault, on the other hand, has managed to sell only a few thousand imports in that same period, but that all looks set to change. It is expanding its network of dealerships in China to 80 outlets, up from the 50 now, and is set to open additional showrooms next year, but the coming growth in its dealer network isn’t just aimed at selling more imported cars in China, according to Tavares.
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