The Koreans have been on form for quite some time now, and they’re even making headway in Europe, the toughest battleground for Asian manufacturers. Demand for new models has pushed Hyundai to increase production at its Czech Republic factory.

Originally, Hyundai Motor Manufacturing Czech (HMMC) planned to move from two-shift to three-shift production at the start of October, but has been doing so since last week (19 Sept). The company hired 800 new employees to work on this extra shift. In total, Hyundai and its suppliers employ 10,000 people in the Nošovice area of the Czech Republic.

The up in production is thanks to rising demand for the ix35 (Tucson to us) and Frankfurt debutant new i30, which will hit the showrooms early next year. By the way, HMMC has stepped from one shift to three in less than three years.

Sister brand Kia also has plans to increase production. The more youthful brand of the duo will introduce a third production shift at its European production hub in Slovakia along with 1,000 new staff. Three-shift operations are scheduled to start in Zilina by the first quarter of 2012.