Infiniti to expand partnership with Red Bull Racing

Posted in Cars, Formula 1, Infiniti / By /

Infiniti to expand partnership with Red Bull Racing

Infiniti, which opened its second ASEAN outlet here in KL last week, announced at the Korean GP that it will expand its partnership with the Red Bull Racing F1 team for the 2012 season, seven months after the partnership began.

Next season will see more prominent Infiniti branding on the RBR F1 cars, with enhanced logos on the side of the chassis and cockpit top of the next generation car. Elsewhere, the Infiniti name and logo will also be expanded to new areas on the drivers’ overalls and team equipment.

Additionally, Infiniti and RBR is set to increase the global and market leverage of their partnership through more marketing and media activities throughout the year. The company will also continue to build on its personal agreement with Sebastian Vettel, who has already worked on several projects with it, including the launch of the Infiniti FX Sebastian Vettel concept in Frankfurt in September.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • PakAbu on Oct 17, 2011 at 12:17 pm

    “… with enhanced logos on the side of the chassis and cockpit top of the next generation car”.

    The Infinity’s logo looks very similar to some other car maker … which I can’t recall at the moment. I wonder whether this has been an issue… ?

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    • M'sian Salvatore on Oct 17, 2011 at 1:49 pm

      Chery lah. 1 of the bigger car manufacturer in china. Among 3 luxury brand brother sister of Toyota, honda & Nissan. Only Lexus are the most success. Acura & Infiniti not popular and poor global sales.

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    • 4G63T DSM on Oct 17, 2011 at 5:43 pm

      There is no issue. Infiniti’s biggest market does not have Cherry in it. Besides, Infiniti has been around since the late 80s and has since made a name of itself selling rebadges high end Japanese exports.

      I wonder how you define poor global sales. There is little presence from Infiniti outside North America and yet, they seem to sell quite well. Goes without saying that Lexus still outsells Infiniti 2:1, but selling 100k units per year in a single market doesn’t really count as “not popular”. Starting up dealerships are not cheap, especially from a nearly bankrupt Nissan not too long ago.

      Lexus does have more cars type models (CT, IS, GS, SC, LS), while Infiniti’s line-up are mostly crossovers and SUVs (Thier G and M series are the only Cars), which unfortunately was caught out by the trend to smaller cars.

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