FAW launches new brand called Oley in China

FAW launches new brand called Oley in China

Chinese automaker FAW Group unveiled a new brand called Oley (or Oulang, in Chinese) last week at the Guangzhou auto show. The small car brand is hoping to attract young consumers with stylish and sporty offerings.

It’s set to launch its first model, a sedan, next March, at a price of around 80,000 to 100,000 yuan (RM39,865 to RM49,830). The car, which according to some reports is based on a Mk II VW Jetta and is powered by a 1.5 litre engine and a choice of five-speed manual or four-speed auto transmissions, will be built at the FAW Car Plant II in Changchun.

FAW launches new brand called Oley in China

The brand takes its name from the Spanish word Olé, which the company says is well known to Chinese consumers from the World Cup, adding that it has named the new brand as such to express ‘passion, vitality, fashion, sports,’ and it has even got a brand slogan which goes “Let’s Oley!” Yes, well, Oley on then.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • rexxx on Nov 29, 2011 at 1:04 pm

    The Blue Oley kinda looks like a Persona

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    • ya, absolutely look like persona, 4 wheel, headlamp, rear lamp, both got 4 door too!!!

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    • in malaysia, potong call it “boleh” :-D

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  • wanna take a ride on my new “Oley” ? :D

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  • WTF123 on Nov 29, 2011 at 1:08 pm

    Just look at those APEKS in the pics. They dress that way launching a car ? They should be wearing something more professional with coat, blazer, tux etc. rather than wearing those outfits Uncles use to go shopping for grocery. What can I say, what’s important that they are richer than me.

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    • there were bikini-clad models during the launching, but due to local censorship, you don’t get to see it here……… :-D

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    • there were bikini-clad models during the launching, but due to local censorship, you don’t get to see it here……… ole…… :-D

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    • because its…OLEYY!

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    • U-rated, so u only get to see “apeks”……… :-D

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  • ahmadfaris93 on Nov 29, 2011 at 1:17 pm

    China is producing more brands each day. Ha !

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  • jalan54 on Nov 29, 2011 at 1:47 pm

    china proton…

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  • ong chin aun on Nov 29, 2011 at 1:49 pm

    OK. The car seems nice ,1.5 Litre. MK 11 vw jetta with manual and auto . Great the price too, very affordable. about rm40k to 50k . If come to Malaysia, sure will know out H n T brand sales. Also may affect local auto too.

    They selll such price also earn money. why greety to get big profit to seell each car.

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  • mirror mirror on Nov 29, 2011 at 2:25 pm

    China seems to be very serious about developing their own auto industry to rival the Koreans and Japanese. I wonder if they also have a very strong engineering academia to support their goals, or else all these effort will be wasted.

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  • mohsin on Nov 29, 2011 at 2:31 pm

    Jetta meh?

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  • Cheah Tat Cheong on Nov 29, 2011 at 4:01 pm

    WTF123, you are WRONG! The Ah Peks are going to Karaoke after the launch in their FAW Oley ST1111333388888888i Young Men Sports Limited Edition. Check out the unker second from right, looks like he’s had a few burgundy on the rocks :)

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  • Arrrggghh…china new brand…not again…duhh…

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  • Seriously hope they dont bring this and any other PRC cars ( except the Chery Eastar ) to Malaysia… we have enough rubbish cars on our streets today as it is. *sniff *

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  • lol ! oley ? maybe SK2 , Pampers too ….lol

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  • Halem on Nov 29, 2011 at 7:24 pm

    China need foreign designer, as the current car design remind me of those last decade Korean car, if it not becoz of German & Aussie designer Hyundai/KIA will look no better than this oley.

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  • Oley! on Nov 29, 2011 at 8:00 pm

    The blue sedan looks strikingly like the prev-gen City rear quarter, with our new-gen Saga tail-lamps.Also a side profile that if spotted in Malaysia, can be called a Proton.

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  • albag on Nov 29, 2011 at 10:05 pm

    seriously… the car look like those paper cars burnt for the dead… seriously…

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  • gattaca on Nov 30, 2011 at 1:29 pm

    wah.. it comes with the sunroof… no need to go to kedai abang anymore..

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  • SukiLANG, KakiLang, Oulang.

    Tak bole tahan dgn diorang ni. Neway, least they are trying to growth and expand the auto market in China. Not bad at all for FAW.

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