Hyundai Motor announced yesterday that it is targeting to sell seven million vehicles worldwide this year, an increase of 6% from 2011, in which it sold 6.6 million units globally, more than a million in the US alone.

The figure – which includes Kia numbers – is however conservative, considering that the company has been posting double-digit growth in annual sales volume over the last three years. It may be reflective of the company being wary of a global economic slowdown this year, the reports say.

While continuing its efforts to consolidate its position as the world’s No 5 automaker, the Korean automaker is shifting its focus from volume to quality, in a bid to ensure its growth isn’t thwarted. In recent times, the carmaker has improved its quality ratings in advanced nations, while solidifying its position in emerging countries, the reports add.