Peugeot will be the official car sponsor for the 19th Asean Banking Conference and 42nd Asean Banking Council Meeting, which will be held from November 7 to 9 in KL.

The Asean Banking Conference is a biennial forum which allows for the formulation of ideas and strategies to attain the objectives of the Asean Bankers Association. The Conference and Council Meeting this year is hosted by the Association of Banks in Malaysia. Bank Negara Malaysia will be officiating this year’s conference and will be presenting the keynote address.

Among the speakers are Datuk Seri Abdul Wahid Omar, chairman of the Association of Banks in Malaysia and president/CEO of Maybank, Datuk Seri Nazir Razak, group CEO of CIMB Bank, Tan Sri Dr Mohd Munir Abdul Majid, chairman of Bank Muamalat and Mohamed Faiz Azmi, executive chairman of Pricewaterhouse Coopers.

As the official car partner, Nasim will provide 10 units of the 508 for the conference and council meeting. Both will be held at Sasana Kijang, Bank Negara Malaysia. The cars will be used to transport the respective heads of delegation of the Asean countries throughout the duration of the event.

“The 508 range encompasses everything Peugeot is famous for – class, character and panache – and is the perfect vehicle to transport the region’s top bankers during the 19th Asean Banking Conference,” said Datuk Samson Anand George, COO of Nasim.

Back in June, Nasim relaunched the 508 range, which now has five variants including Peugeot’s HDi diesel engine and an SW wagon variant. Click here to read our report.