Kia’s chief design officer Peter Schreyer has been appointed to the post of president at the Korean carmaker, and will be the first non-Korean to hold the position in Kia’s history.
The celebrated design chief brought a design renaissance to the brand, and to say that design has transformed the global reputation of the Kia brand is an understatement. This move can also be seen as Kia’s commitment to continuing design-led development.
Schreyer, 59, joined Kia in 2006 from the Volkswagen Group to create a new design-led product strategy for the brand and quickly became known for his “Tiger-nose” family look, as seen on the Optima K5, Sportage and upcoming Rio.
Schreyer is married with two children and is originally from Bavaria in Germany. He studied at the Royal College of Art before becoming part of VAG’s design team. The Audi TT designer has publicly commented on his commitment to Kia and his desire to remain with the company.
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AI-generated Summary ✨
Comments praise Peter Schreyer’s appointment as Kia’s first non-Korean president, highlighting his talent in transforming Kia’s design and elevating the brand’s image. Some speculate Proton should hire similar top designers to compete globally, expressing hope for better design and innovation. Several comments express admiration for Schreyer’s work, with suggestions Proton and other Malaysian companies could benefit from hiring world-class designers. There’s a mix of enthusiasm, support, and expectation for improved local automotive design standards.