Kia’s chief design officer Peter Schreyer has been appointed to the post of president at the Korean carmaker, and will be the first non-Korean to hold the position in Kia’s history.
The celebrated design chief brought a design renaissance to the brand, and to say that design has transformed the global reputation of the Kia brand is an understatement. This move can also be seen as Kia’s commitment to continuing design-led development.
Schreyer, 59, joined Kia in 2006 from the Volkswagen Group to create a new design-led product strategy for the brand and quickly became known for his “Tiger-nose” family look, as seen on the Optima K5, Sportage and upcoming Rio.
Schreyer is married with two children and is originally from Bavaria in Germany. He studied at the Royal College of Art before becoming part of VAG’s design team. The Audi TT designer has publicly commented on his commitment to Kia and his desire to remain with the company.
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AI-generated Summary ✨
Comments expressed excitement and admiration for Peter Schreyer’s appointment as Kia’s first non-Korean president, highlighting his successful design influence transforming Kia’s brand image. Many praised his talent, wishing Proton would hire similar world-class designers to elevate local car design. Some cynically linked the lack of such talent in Malaysia to political or racial issues, criticizing Proton’s design quality and cost constraints. Others noted that Schreyer’s control over design at Kia enabled innovative, attractive vehicles, contrasting this with Malaysian companies’ perceived design shortcomings. Overall, the comments reflect positive sentiment towards Schreyer’s achievement and emphasize the importance of talent and good design in global automotive success. There’s hope that Proton can follow Kia’s example and improve through better design leadership.