DRB-Hicom has announced that Datuk Abdul Harith Abdullah has been appointed to the post of chief executive officer of Proton, effective April 15. The official announcement was made earlier today during an International College of Automotive-related event at Holiday Inn Kuala Lumpur Glenmarie.
In March, it was reported that Harith, DRB-Hicom’s group director for automotive and defence, had been named as acting CEO. Earlier in February, deputy CEO Datuk Lukman Ibrahim was reported to have vacated his post, but no official announcement was made regarding his departure.
Lukman was appointed to the deputy CEO post at Proton on May 1, 2012, shortly after DRB-Hicom took over control of the national carmaker.
Harith holds a Master’s degree from the Royal College of Art in London, majoring in vehicle design. Prior to his position as group head for automotive and defence, he led several companies under the DRB-Hicom Group, namely Automotive Corporation Malaysia, Modenas and DRB-HICOM Defence Technologies.
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AI-generated Summary ✨
Comments about the appointment of Datuk Abdul Harith Abdullah as Proton CEO are mixed. Some hope he will bring positive change, emphasizing his vehicle design background and expressing optimism about future Proton models. Others remain skeptical, citing Proton's ongoing issues with outdated engines, quality control, and management instability, believing that leadership alone won't solve deep-rooted problems. There are concerns about his ability to navigate Proton's political environment and supply chain challenges. A few comments suggest that his appointment is a temporary fix, with doubts about his long-term effectiveness. Overall, while some see potential for improvement, many comments are cautious or resigned, reflecting ongoing frustration with Proton's stagnation and the perception that systemic issues require more than new leadership.