Volkswagen AG suffers first sales drop in 11 years

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The Volkswagen Group has revealed its sales performance for the whole of 2015, with the German automaker managing to deliver a total of 9,930,600 vehicles to customers. That figure however, represents a 2% decrease compared to 2014, which saw 10,137,400 vehicles being delivered.

A breakdown of the delivery figures according to VW AG’s brands indicated that Volkswagen Passenger Cars experienced a 4.8% decrease in deliveries from 6,118,700 to 5,823,400 vehicles. Other brands that experienced a decline included VW Commercial Vehicles (-3.5%), MAN (-14.7%) and Scania (-4%).

On the other hand, Audi, Skoda, Seat, Porsche all saw an upswing in sales. Audi managed to increase total vehicle deliveries to 1,803,200 vehicles, up 3.6% from 1,741,100 vehicles in 2014. Porsche meanwhile, saw a double-digit increase in sales of 18.6% to deliver 225,100 cars from 189,800 cars during the same year.

From a global perspective, the tense situation in Russia (-36.8%) severely impacted VW AG’s performance in central and eastern Europe that saw an 8.3% decline in vehicle deliveries compared to in 2014. Similarly, the South American market saw a 29.8% decline in deliveries, with Brazil single-handedly dipping by 38.1%.

However, it is all green for VW AG in Europe (4,045,400), Western Europe (3,430,200) and North America (931,800), all of which managed to see a 2.5%, 4.8% and 4.4% increase in vehicle deliveries, respectively. Closer to home, the Asia-Pacific region saw -3.0% change in deliveries amounting to 3,934,900 vehicles, compared to in 2014, where 4,057,700 vehicles were delivered.

Matthias Müller, CEO of Volkswagen AG remained optimistic on the automaker’s future for 2016, which he says will be no less challenging. He added that it involved not only overcoming the emissions crisis, but above all related to the fundamental realignment of the Group. “We are currently preparing our ‘Strategy 2025′, which for me is the most important step towards a modern Volkswagen,” he said.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 
 

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