Aminar 2015 Review

Perodua has recorded its highest ever annual sales in 2015, with 213,300 units sold last year. This was announced by Perodua president and CEO Datuk Aminar Rashid Salleh at the company’s annual performance review at Perodua Sentral this morning.

“Based on our estimation of the total industry volume (TIV) of 667,000 units in 2015, we believe that our market share is around 32%, and we would like to maintain that level this year with a sales target of 216,000” Aminar revealed. Having 32% of the market means P2 has comfortably maintained its market leading position, which it has held on to for 10 years now.

The result also means that Perodua has surpassed its 2015 target of 208,000 units, announced in January 2015 and maintained through the GST introduction period as well as the less than smooth economic climate. 208k is 6% more than the 195,600 units the company managed in 2014. P2’s previous sales record was 196,100, achieved in 2013.

No points for guessing that the main contributor for Perodua in 2015 was the Axia, which found 99,700 new homes in its first full year on sale, accounting for 46.7% of total sales. Aminar said that because of economic challenges, many consumers decided to “buy down” into compact, affordable and fuel efficient vehicles, the segment that Perodua serves.

Moving forward, Aminar says that this year will be a tough one for the auto industry, but Perodua estimates 2016 TIV to rise slightly to 670,000 from 667,000 in 2015 after taking into account new product launches. The company’s 2016 target of 216,000, if achieved, will be another all time high.

Outside of car sales, P2’s after-sales division has also broken records with 1.96 million intakes in 2015, up from 1.92 million in 2014. The jump is attributed to the upgrading of service facilities. As of December 2015, Perodua has 181 sales and 190 service centres nationwide.

Perodua-Sentral-PJ

Following the trend, the parts and accessories business has also recorded its highest ever revenue with RM248 million in 2015, a 2% increase. Last year, Perodua introduced the Gear Up range of add-on parts for the Axia and Myvi models. The targets for after-sales and parts/accessories this year is two million intakes and a 5% revenue growth to RM260.2 million, respectively.

Separately, Aminar also revealed that a second shift has been added to production at the new Perodua Global Manufacturing (PGM) factory, which produces the Axia at single shift of 100,000 maximum capacity. The company’s engine plant in Sendayan TechValley near Seremban will be operational in the second half of this year.