Warisan TC Holdings subsidiary Mayflower Acme Tours has announced that it has acquired a majority stake in tech start-up GoCar, which was founded in March last year. The acquisition signals Mayflower’s entry into the car sharing service business.
The company says that GoCar provides an affordable short-term transportation solution, allowing members to rent cars by the hour or the day through a self-service platform, which is accessible via the company’s website or a mobile app.
Since its launch, GoCar has received over 5,000 hours of bookings for its cars at its locations in Cyberjaya, Mont Kiara, Mid Valley and Bangsar. The service – which will continue to operate under its own name and brand – currently lists three car models in its lineup, these being the Proton Iriz, Perodua Myvi and Nissan Almera. Rental locations are Sri Wangsaria in Bangsar, UEM Sunrise Showcase and MK Seni in Mont Kiara as well as Shaftsbury Residences in Cyberjaya.
Rental rates for the Myvi are the cheapest, with peak rates (from 8 am to 8 pm) being RM15.90 per hour. Off peak (from 9 pm to 7 am) charges, meanwhile, is RM11.90 per hour, and the 24-hour rate is RM159 on a daily basis.
Rates for the Iriz are RM16.90 (peak) and RM11.90 (off-peak) an hour, and RM169 per day, while that for the Almera are RM19.90 (peak), RM16.90 (off-peak) and RM209 per day. You’ll need to be at least 21 years old and possess a valid driver’s licence, and the membership joining fee is RM50, which is payable after your first booking.
Mayflower also said that in addition to the acquisition, GoCar has been awarded a CIP 500 grant worth RM500,000 by Cradle Fund, which it says will enable the car sharing service to expand into new markets and boost its marketing reach.
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Hope they setup shop at all our domestic airports so we can rent one upon touch down.
Wonder if they offer different drop offs sites. Otherwise it would be pretty moot to have to return to the same site. Funny they don’t have the service at more obvious locations like airports (cannibalism with premium car rental?).
I used to drop off rental cars in a whole different country. LOL.
The hourly rates make little sense, better for UBER if short tripping it… the daily rates seem quite palatable.
Syukur lah
The ex-owner is a very young chap and full of ideas. He probably has 10 cars now. My guess capital is his road block to take the company further. He must be laughing all the way to the bank now!!
We’ll see more Almera.