Speaking to Autocar UK, Global NCAP secretary general David Ward recently pledged that the global organisation will eliminate all zero-star-rated cars by year 2020. Ward believes that arguments made by manufacturers who defend producing such models are “absurd,” denying car buyers a basic safety standard.

“The argument put forward by some car makers is that they have to build cheap cars to attract buyers away from motorbikes, but there is no actual evidence to support that assertion,” said the secretary general.

“Car buyers deserve a basic standard of safety, and the cost of providing it is tiny – be it through better engineering of global platforms or investing as little as USD$50 (RM210) in an airbag. The arguments against doing this are just absurd,” he continued.

The Global NCAP’s gripe is with manufacturers who willingly produce cars that fail to meet even the bare minimum UN regulation 924, which Ward explained is as simple as featuring a “basic crash structure and a single airbag.”

Models produced by Hyundai, Datsun and Tata in emerging markets such as Brazil and India have been heavily criticised by the organisation in recent years. This is expected to change, with Ward saying that along with regulations continually being tightened in these markets, car buyers are also wising up.

“Consumers have a growing understanding of what is required, and car makers that don’t offer the bare minimum will be left at a commercial disadvantage,” he explained.

Adversely, the English publication also reports that it wasn’t long ago that General Motors CEO Mary Barra defended her company’s stance on not fitting airbags on some of its models sold in Latin America. “There are many cases where we are well above standard, but we also have to look at affordability, otherwise you cut people out of even having the availability of transportation,” she said.

What’s your stance on this, folks?