We already know that Proton is making a comeback in Chile with the Preve. Now, the C-segment sedan has been officially launched in the South American country by Andes Motor, a subsidiary of the Kaufmann Group.
Three variants of the left-hand drive Preve will be available in Chile – Standard, Executive and Premium. The Std and Exec are powered by a 1.6 litre Campro IAFM+ engine with 107 hp and 150 Nm, paired to a five-speed manual gearbox. The Premium gets the Campro CFE turbocharged motor with 138 hp and 205 Nm, mated to a CVT transmission with seven virtual ratios. The “Lotus DNA” in the Preve’s driving dynamics is obvious, Andes and Proton claim.
“With Andes Motor, Chile’s leading distributor of buses, trucks and luxury cars, coupled with its vast dealer network providing sales and after sales services as our partner, we are optimistic that our re-entry into the Chilean market will be successful,” said Datuk Ahmad Fuaad Kenali, the new CEO of Proton.
“We are excited to receive Proton cars back in the Chilean market as its last export to our country was back in 1998. We believe this partnership will further strengthen both brands, paving the way for Andes Motor to enter the passenger car market enabling Proton to tap into a huge market potential. The entry of the Proton Preve represents a great start for both companies,” said Jorge Greene Diaz, general manager of Andes Motors.
“The Preve is one of Proton’s more dynamic sedans offering a complete product which offers performance, comfort, styling, build quality and convenience with a five-star rated safety standard. In addition, we are also looking forward to the arrival of Proton Exora and Proton Saga in Chile in the near future,” Diaz added.
It was previously reported that Proton had planned its reentry to the market since a free trade agreement was signed between Malaysia and Chile in February 2012, granting the company a 6% exemption in import duty. The Malaysian carmaker shipped 50 units of the Preve to San Antonio in March, the first batch of the 1,000 units it hopes to sell in Chile this year.
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AI-generated Summary ✨
Comments express a mix of pride and skepticism regarding Proton's launch of the Prevé in Chile. Some users highlight the potential for cheaper pricing due to free trade agreements, while others question the logic of selling left-hand drive models in a right-hand drive country. Several comments criticize Proton's global marketing strategy, pricing, and competitiveness, citing past failures and poor sales in Australia and Indonesia. There is also concern about Proton's limited success locally, and skepticism about its ability to penetrate the Chilean market, especially given competition from US and Chinese brands. Overall, sentiments are largely critical, with some supporting Proton's international efforts and others questioning their viability and strategic planning. Many comments reflect frustration about Proton's past market missteps and doubts about future prospects.