Recently, you may have noticed that Federal Auto’s iconic Volvo showroom along the Federal Highway has been vacated (it’s now been converted into a service area). Its replacement, just a stone’s throw away in the premises of Menara MBMR – the new headquarters of Federal Auto’s parent company MBM Resources – was officially launched last week.

The new RM10 million, 16,685 square feet showroom is the first in Malaysia to implement the new Volvo Retail Experience (VRE) – a new corporate identity designed to help the brand on its way to becoming a true luxury marque. Federal Auto claims the outlet offers Volvo’s latest products and services, and also promises an improved aftersales service experience, giving more importance to service customers than ever before.

Differentiating the VRE showroom from the others is the frosted glazing across the front of the showroom, with clear sections of glass highlighting the latest offerings.

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Inside, 40% of the floor plan has been dedicated to a new “living room” area that features Scandinavian-designed furniture, free WiFi and Swedish cakes and coffee, while the rest of the facility is a contrasting “street” display area showcasing Volvo’s vehicle range. The area has been designed to allow customers to stay in the showroom while their vehicle is being serviced.

“The Volvo Retail Experience is just one of our strategies to strengthen and close the gap with our competitors,” said Volvo Car Malaysia managing director Lennart Stegland. “As we continue to introduce products that are well-designed, luxurious and safe, we strive to extend the same feeling to our customers from the very moment they enter our retail environment.”


Federal Auto Holdings chairman Aqil Ahmad Azizuddin said, “The former showroom was an icon and a landmark in its own right but the establishment of this new Volvo Retail Experience Showroom is necessary to keep the brand competitive. It will still maintain the same sense of familiarity that our customers are accustomed to.”

The new showroom at Menara MBMR is open from 9:00 am to 7:00 pm from Mondays to Saturdays, and 9:30 am to 5:00 pm on Sundays. For more information, customers can contact 03-2260 1411.