Despite making some gorgeously designed motorcycles, troubled Italian motorcycle manufacturer MV Agusta has no financial resources to produce a new superbike for the 2017 model year, according to MV Agusta chief executive officer Giovanni Castiglioni in an Australian Motorcycle News report.
For the next year, MV Agusta will instead concentrate on the design and production of a 1200 cc, four-cylinder naked sportsbike, perhaps a replacement for the current Brutale 1090. “We know that a Brutale 1200 will sell very strongly, so we have to concentrate on that,” said Castiglioni.
MV Agusta has had a very tumultuous year, from a less than ideal relationship with 25% stakeholder Mercedes-AMG, to reducing production capacity as well as legal entanglements. It has, however, obtained new funding in new shareholder Black Ocean, which holds somewhere between 30%-40% of the firm.
It was also reported that MV Agusta would be scaling down production in 2017 to 5,000 units, down from the 8,400 units sold in 2016. This is on top of news that MV Agusta’s workforce has been reduced to 190 personnel from 300, with its research and development team cut from 70 to 40 people.
In Malaysia, MV Agusta recently signed an exclusive assembly and distribution agreement with DNC Asiatic Holdings. During the signing ceremony, it was said that all eight machines in MV Agusta’s current range would be brought in to Malaysia and assembled in CKD form.
MV Augusta got no money also yet Malaysian company can sign deal to assemble in Malaysia. Smells fishy. Why would anyone sign a deal with a company near bankruptcy and has ZERO money?
Same reason why mesidis dun go bankrap with MV
Can somebody please save MV. Although I’m a Duc fan I don’t want to see MV go. They make the best looking bikes like the Dragster RR & Rivale. And the Trepistoni engine sounds glorious.
Mercedes would be glad to absorb it if the board of directors agree with it.
BMW has BMW Motorrad and Audi has Ducati. Mercedes would need a new toy too.
Inb4 mesidis amg mgmt is as “capable” as P1
They should bite the bullet and make a 400cc bike. KTM also near bankrupcy before being bought by Bajaj. Now they are one of the biggest. Even BMW and Ducati had already follow suit and make 400cc entry level bike.
BMW and Ducati do not intend to sell the Ducati Scrambler 62 and BMW G310R at huge volumes. In many more much much more developed countries, they have got tier system for the bike license, and that is there is certain license restriction that comes along with it. For example, you ride, say a bike that is below a said power to weight ratio and later on you move on to one that is more powerful, and finally the restriction is lifted after a specified amount of time/mileage/passing certain tests etc.
What BMW and Ducati did, was basically adding the premium lifestyle to their products while at the same time fulfilling the license restriction. And i do not see the allure of owning such underpowered motorbike for so much money even before our GLORIOUS tax. These cars are never intended to be popular, it’s just Ducati and BMW way of stealing some market share. BMW Motorrad? 1200GS is the best selling bike in the UK believe it or not, and the same goes to their overengineered four bangers and boxer twin variants. Ducati has their motorsport to back them up, and well Ducati is like the Ferrari of bikes so there’s the name.
make something entry level la
Proton could save this company. Proton! where art thou?
proton bought this company for EUR 70mil and sold it for EUR 1 years ago