With more resurrections than Voldemort, American sports bike maker Erik Buell Racing (EBR) – currently known as EBR Motorcycles – has announced it is closing down for good. We heard this before, however, when the financially troubled motorcycle manufacturer was under ownership by first Harley-Davidson (H-D), then Indian firm Hero Motorcycles, before two announcements were made over the past two years that EBR was back.

Despite making some technologically interesting machines using a H-D V-twin engine, notably EBR’s use of perimeter-mounted brake discs, the Wisconsin-based firm struggled to find dealers going into the 2017 sales year. This was after EBR went into liquidation under Liquid AP, with moves being made by the liquidator to negotiate contracts with suppliers and founder Erik Buell taking the role of chief technology officer.

In a statement on its website, EBR said winding down operations would begin immediately, while continuing to honour warranties and provide technical and parts support to current dealers and riders who purchased motorcycles manufactured by EBR. It also said it would “continue to review strategic alternatives with interested investors regarding production operations.”

EBR owner Bill Melvin, in September last year, said the firm would be looking to introduce “something ‘Quick, Dark, and Low’ that should be exciting for urban street riders.” Melvin also said there were plans to introduce a sub-10,000 USD (RM44,295) street bike in 2018.

The current EBR range includes the full-fairing 1190 RX and naked sports 1190 SX, both machines using a 1,190 cc V-twin, with four-valves per cylinder and liquid-cooling, producing 185 hp and 137.8 Nm of torque. According to EBR, limited numbers of the 1190 RX and SX are still available for sale at selected US dealers.