According to a report by Automotive News, Mitsubishi could rebadge and sell models from fellow Alliance partner Renault in Southeast Asia. Trevor Mann, CEO of Mitsubishi, said this is one way to create synergies between the Alliance and its newest member.
“Renault is almost non-existent in Southeast Asia. If it made sense for Mitsubishi to cross badge a Renault product in Southeast Asia that could be an interesting discussion,” he said.
This isn’t the first time such a move has been suggested either. Back in 2013, Mitsubishi and the then Renault-Nissan Alliance announced a joint intention to explore several projects involving shared products, technology and manufacturing capacity. Mitsubishi and Nissan are also part of a joint venture company (NMKV), which handles product planning and engineering for Kei cars for the Japanese domestic market (JDM).
Compared to Nissan, Mitsubishi has a stronger presence in the region, with three factories in Thailand having produced more than three million vehicles. By pooling its resources together (either by rebadging or sharing technologies), Mitsubishi could assist its partners such as Nissan and Renault to increase its market share and profits.
It was reported earlier that Mitsubishi and Nissan are currently considering a joint development of pick-up trucks, where Mitsubishi will prepare the platforms rather than Nissan. “If you look at our cost performance in that region, we are the benchmark within the alliance. Our cost-base on pickups is better than Nissan’s,” Mann explained.
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Keen to see what Mitsubishi Fluence modded until Lancer Evolution style looks like.
Renaulution
Mitsu should rebadge Perdana2.
Eh cannot Malaysians will make noise bcoz they like to complain a lot…this cannot that cannot..remember in Malaysia the word rebadged is bad bcoz they dont understand the word synergy…yeehaa…even the term economies of scale sounds very foreign to them…pity these people…
Renault F1 tech + Nissan GTR + Mitsubishi Evo
Imagine the possibilities…….
Mitsu & Renault must kolos shop now! According to basher logic.
Why U scared 2 say it’s your logic ?!
Becoz i defer to ur logic?
Mitsubishi Fluence puhleeez
isn’t it ironic that Proton was the bridge between this two for the waja…hahaha
If nissan din use under-the-belt tactic, this wun have happen…
Seriously, Mitsubishi need to sell rebadged !? OMG, A company as BIG as MMC need to join the Alliance of Nissan & Renault to “Survive”.
That is the reality of Survival of the Fittest. If U cannot compete, U will be bought over. There is no 2 ways about it.
U think P1 can SURVIVE without alliance or in reality, Gobble up by Bigger Fish/Sharks ??! What do U guys think?
Mitsu wud still be single if nissan din come and r..e ’em while pretending to be partners.
Instead of simple re-badged, it should be a re-skinned exercise. Latest Renault Clio/Nissan Micra could be re-skinned as Mitsu Colt/Mirage and Renault Megane Sedan could be re-skinned as new Mitsu Lancer.Enough said.
Rather than re-badge exercise, it’s much better to have “re-skinned” exercise especially on the traditional sedan & hatch segment which is still going strong in the SEA region. Indeed, SUVs & Stuffs like that is booming at the moment but it will be completely unthinkable and borderline insane if Mitsu completely ignore the traditional car segments because Mitsu has very long heritage/history in that segment in this region which ultimately could contribute to the overall sales. For the start, maybe Mitsu could derive something from the latest Renault Megane Sedan which is quite a decent model and currently well-received in Europe. It does’nt mean that Renault can’t sell the Megane under its name here in SEA. Platform/tech sharing is the name of the game rather than just simple rebadge. And a Renault Clio-derived Mitsu Mirage doesn’t sound so bad either..
renaultsport evo
The French must be desperate to penetrate the ASEAN market to use Mitsubishi’s brand as the magnet.
Both companies have many experience in world rally competition. If they use it wisely for future cars it can be sell well because of quality and reliability