Hyundai has yet to reveal the all-new Kona, and to ensure it retains the attention of the public, its South Korean division has released a slew of videos featuring the upcoming compact SUV.

Unfortunately, you won’t get to see the Kona in its entirety here, but we’ve already seen the vehicle ahead of its planned debut thanks to previous spyshots by autoweek.nl. From the looks of it, the design of the Kona is no doubt funky, and certainly a standout from Hyundai’s other models.

In other videos, Hyundai attempts to explain (in Korean) how the Kona will “break the mould” in the SUV segment, as well as take us on a trip to Hawaii. If you didn’t already know, the SUV gets is name from the Kona district on the Big Island of Hawaii, reflecting the island’s energetic image and unique lifestyle.

When it makes its debut, the Kona will compete against the likes of the Nissan Juke, Renault Captur, Peugeot 2008, Toyota C-HR and Mazda CX-3. It should be underpinned by the same platform as the Creta (and i20), with a range of diesel and petrol engines available.