The seventh-generation Ford Fiesta made its world debut back in November 2016, and one of the most interesting variants besides the row-your-own ST is the higher-riding Fiesta Active. Ford UK has finally started taking orders for it, and prices start from 17,790 British pounds (RM98k).

Three variants – Active 1, Active B&O Play and Active X – of the Fiesta Active form the model line-up, each sporting a rugged styling kit with Active badging and styling cues, rough-road suspension with increased ride height, roof rails, front fog lights and 17-inch five-spoke alloy wheels.

On the outside, the Fiesta Active B&O Play differentiates itself with sportier black highlights on the roof, roof rails and side mirrors caps. All variants can be had in a range of striking colours, but the optional two-part panoramic sliding roof is only available for the Active 1 and Active X.

Inside, the Active B&O Play gets a yellow themed cabin with additional features such as cruise control, rain sensing wipers, auto-dimming rear view mirror, a centre console with armrest and illuminated cup holders. Also on are items like the 4.2-inch display in the instrument cluster with traffic sign recognition and 10-speaker B&O Play premium audio system with 360-degree sound.

Ford’s SYNC 3 infotainment system (with eight-inch touchscreen display) with Apple CarPlay and Android Auto support is standard for all models, but only the top-of-the-line Active X variant gets GPS navigation system with DAB radio. It also gains the KeyFree system with keyless entry/start and a rear-view camera with rear parking sensors.

Customers can choose between a three-cylinder direct injection 1.0 litre EcoBoost engine with four different outputs – 85 PS, 100 PS, 125 PS and 140 PS (CO2 emissions from 105 g/km), and the motor is paired with a new six-speed manual gearbox. A 1.5 litre TDCi turbodiesel is also offered, outputting 85 PS or 120 PS. Engine start-stop tech and Active Grille Shutter are standard.

There are three selectable drive modes: Eco, Normal and Slippery, while rough-terrain capabilities are enhanced by the adoption of Ford’s Electronic Stability Programme (ESP) with Hill Start Assist. For manual versions, the car comes with a new Eco button which adjusts engine and throttle mappings to help drivers save even more fuel.

Lastly, safety. All models feature six airbags with front and rear seatbelt pre-tensioners as standard. Also on is the usual suite of safety – ABS with EBD, ESC and more. Again, the Fiesta Active 1 is priced from 17,790 pounds (RM98k), B&O Play from 19,190 pounds (RM106k) and Active X from 20,290 pounds (RM112k).