Petronas has launched the ‘Stay Alert, Stay Hydrated’ campaign in conjunction with the Road Safety Department (JKJR) and Nestle, which will run throughout the year until December 31, 2018. The national petroleum company’s retail business is offering a combo comprising a bottle of mineral water and a can of Nescafe coffee for just RM3.50.

This follows up on the Coffee Break campaign which Petronas ran during past festive seasons, though the latest one goes further than that, according to the company.

The driving factor behind the promotion is to heighten the public’s awareness on the subject of microsleep, a phenomenon where a driver falls asleep for a brief moment before regaining proper consciousness. This is a serious problem, one that has yet to receive widespread attention from the road-using public.

This is the case because other safety matters, such as mobile phone use while driving receive a greater share of the public’s attention, and here Petronas has elected to shine a light on the subject of potentially falling asleep at the wheel and its consequences. This campaign is ongoing at all 700 Petronas stations and Mesra outlets nationwide.