Chinese-owned German brand Borgward is set to enter the Malaysian car market very soon, doing so with two SUVs – the BX5 and BX7 made their first public appearance in the country at the ongoing Malaysia Autoshow 2018.
The examples on show are left-hand drive units, but local assembly of right-hand drive versions are set to follow, with a CKD programme expected to kick off sometime in the third quarter. It was previously reported that local production will also cater for export to other ASEAN markets.
Borgward, which was formed in 1919 before going bankrupt in 1961, was resurrected in 2015 – the brand is owned by Chinese automaker Beiqi Foton Motor, a subsidiary of BAIC Group. The BX7, which made its debut at the Frankfurt Motor Show in 2015, heralded the brand’s return.
The 4.7 metre-long SUV, available in five, six or seven-seat versions, is powered by a 2.0 litre turbocharged four-pot offering 224 PS at 5,500 rpm and 300 Nm from 1,500 to 4,500 rpm. It’s paired with a six-speed automatic transmission, and the SUV is equipped with a permanent all-wheel drive system.
The BX5, meanwhile, is a slightly more compact five-seater. Motive power is provided by a 1.8 litre turbocharged four-cylinder engine offering 190 PS and 280 Nm, with a six-speed auto transmission and all-wheel drive again on call. There’s also a downsized 1.4 litre turbo four-pot with 150 PS and 250 Nm available in China. Local specs have yet to be revealed.
As for pricing, nothing has been confirmed just yet, but on-site reps have mentioned that the BX5 will be “under RM100k,” while the BX7 will go for “under RM200k.” How much under, we’ll have to wait and see. Watch this video as we talk about the revived brand and take a closer look at the two SUVs, exploring their styling and quality.
GALLERY: Borgward BX5
GALLERY: Borgward BX7
GALLERY: Borgward BX7 TS
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AI-generated Summary ✨
Comments on the Borgward BX5 and BX7 mainly focus on their looks, build quality, and pricing, with some expressing optimism about China's rapid automotive progress and potential to surpass Korean brands. Many are skeptical about Chinese quality and reliability, citing past issues and global reputation, and prefer established Japanese, German, and Korean brands due to concerns over longevity and after-sales service. There are discussions about pricing expectations, with some expecting the BX7 to be over RM170k, and doubts about Chinese brands penetrating the Malaysian market dominated by Western and Japanese products. Overall, opinions are mixed, with a general tendency to remain cautious about Chinese cars, citing quality and brand perception concerns, but some recognize China's potential to improve and compete in the future.