The Mercedes-Benz Concept EQ is making its first appearance in Southeast Asia – the study is the showcase highlight at the Mercedes-Benz EQ Brand Exhibition, which kicks off tomorrow.

The car, known as Generation EQ when it made its debut at the Paris Motor Show in 2016, has been brought in to highlight the electric direction of the automaker and to help create awareness of Mercedes-Benz Malaysia’s push for EQ branding in the country. Following its display here, the EV will be heading on to Singapore before leaving the region.

The four-seater study – which previews the EQC SUV that will be coming into the market in 2019 – is powered by two electric motors, located on the front and rear axles, with juice provided by and a battery in the vehicle floor.

The electric all-wheel drive setup has a total output of 300 kW (402 hp) and 700 Nm of torque, providing the vehicle with a 0-100 km/h sprint time of under five seconds. In terms of operating range, the vehicle is able to provide zero-emissions travel of up to 500 km.

The electric SUV concept will be on display at the exhibition, which will take place at The Waterfront in Desa Park City from May 4-7, 10 am to 6 pm daily.

The event, which is open to the public, will not just showcase the Concept EQ but also the brand’s newly-designated EQ Power hybrids, the Mercedes-Benz EQ Power C 350 e and EQ Power E 350 e, as well as other models in the local line-up.

The company has also introduced its fourth public EV charging station in the Klang Valley. The new facility, a two-bay EQ charging station at The Waterfront in Desa Park City, joins the existing EQ facilities located in Bangsar Shopping Centre, Sunway Pyramid and Pavilion KL

GALLERY: Mercedes-Benz Concept EQ

GALLERY: Mercedes-Benz EQ Brand Exhibition, Waterfront, Desa Park City