It certainly doesn’t seem like a bed of roses for Tesla right now. A forecast released by PA Consulting Group, which is a company specialising in management consulting, technology and innovation, has revealed that the American automaker could lose its coveted top spot in the electric vehicle (EV) market real soon.
Based on the findings, the firm said German carmakers such as Daimler, BMW, Volkswagen and even Volvo will pull ahead of Tesla by 2021. The consultancy takes into account each carmaker’s strategy, battery technology, culture, supplier networks, partnerships and financial performance into an overall score.
For the time being, Tesla will remain at the top for 2019, but PA Consulting said by 2021, when rivals flood the market with more models and variations, Elon Musk’s company will fall to seventh place behind Toyota. By then, Daimler will take the lead, followed by BMW, the Renault-Nissan-Mitsubishi alliance and Volkswagen.
One of the main reasons for this dip is the production issues that Tesla is currently facing with the Model 3. Also cited in the report was the uncertain profit outlook for the California-based company.
PA Consulting’s head of automotive business, Thomas Göttle said “achieving CO2 targets and improving e-mobility performance go hand in hand. For the manufacturers, however, this also involves great need for action in terms of organisation and personnel.”
Last month, the Model 3 production bottleneck saw around 23% of those who placed a pre-order have had their US$1,000 deposit refunded. On top of that, the company had to trim its workforce in order to become profitable – about nine percent of its workforce, which equals to 4,000 personnel, had to be let go. It was reported that the laid-off employees would receive “significant” salary payments and stock in Tesla as compensation.
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Don’t look so far. Where is Proton and Perodua? It is not in any ranking because we got no clue about trends. Hybrid also don’t have. Hybrid is 10 year old technology. Don’t know when we are getting our national EV car also.
Then when everybody moves to EV globally, we will be the only car manufacturer to sell petrol cars.
Is no surprise. Tesla been money-losing for many years despite so much hype in the past decade. China is uprising too
Daimler-Volvo-Proton alliance got the edge by leveraging on BYD-BAIC state of the art EV tech.
According to ur logic, thats becoz Tesla pipu r goyang kaki tido lepak everyday, right?
Hybrid car (Toyota Prius) started selling in the (Japan) market since 1997, it is not only 10 over years technology. Well, it is how far people will look at it.
Elon musk’s intention all along was to wake the sleeping giants to participate in the electric car revolution…
Elon made sure that the tesla model S was reliable, dependable but most of all , desirable…
Next in line.Geely buy Tesla in 2025.
So far non of the mentioned brand have EV in their stable apart for BMW. But the BMW i3 is no match the Model3. By 2021 Tesla probably have more different segments than these guys.
Ok, first, when Apple launch the first smart phone, ever since other phone makers catching up but that doesn’t affect the company value. Secondly, I believe the new evolution on the Model 3 features is the obstacles for the production delay. They can just simply downsize a Model S, just like how the other car makers doin, but they’re inputting more to compete with other mid size saloons.
No wonder Mr Trump the tramp want to impose tariff from EU/Germany. They want to protect Tesla EV sales.
heh.. good luck to them.. where does this manufacturer get their batteries, even with battery gigafactory, tesla sometimes face with batteries shortage.. good luck again to them.
of course!
I doubt it. Tesla has one thing that legacy automakers lack. That is vast supercharging infrastructures. Their business model is more towards building the facility for electric mobility so they can become sustainable in the future. The cars are only part of the portfolio and even then the design is already future proof for autonomous driving. And since they are vertically integrated they also has the authority to control how their deployment works from concept to realization. Don’t forget Tesla is more a tech company than an automaker and their business strategy reflects it.
This is old news. Teala already hitting 5k units a week, with 10k the next target. Furthermore they never stated they want that “coveted” number one spot, rather they have mentioned numerous times the more competition the better to spur EV future.