When Tesla first began taking orders for the Model 3, it was a huge success. Hundreds of thousands of people in the US placed their pre-orders, but the company started facing one production difficulty after another. In the first quarter of 2018, Tesla delivered just 8,180 units of the Model 3.

Now, a report from analytics firm Second Measure reveals that as of April, about 23% of those who placed a pre-order have had their US$1,000 deposit refunded. This comes after Tesla announced that it was temporarily stopping production for the Model 3 to address bottleneck issues.

In August 2017, Tesla said 63,000 individuals or 12% have cancelled their orders, but its CEO Elon Musk went on to explain: “it’s like if you’re a restaurant and you’re serving hamburgers and there’s like an hour-and-a-half wait for hamburgers — do you really want to encourage more people to order more hamburgers?” Currently, the carmaker has over 450,000 reservations left to fulfil.

Pricing for the Tesla Model 3 starts from US$35,000 (RM139k), netting the buyer a fully electric car with a range of 354 km, with a 0-100 km/h time of 5.6 seconds and a top speed of 209 km/h. An extra US$9,000 (RM36k) buys a long-range model which stretches the e-range to 499 km, does the 0-100 km/h in 5.1 seconds and tops out at 225 km/h. A high performance dual-motor AWD variant that’s “faster than a BMW M3 and with better handling” will be introduced at a later date.