Earlier this year, Mercedes-Benz launched its new Digital Light system for the Mercedes-Maybach S-Class, which could project detailed symbols and text onto the road. To showcase the capabilities of this technology, the German automaker’s latest video sees the car directly communicating with people walking past it.

According to Mercedes, each headlight features a lighting chip that works with over a million micro-reflectors, resulting in a resolution of over one million pixels per side. This is a greater degree of precision than even the existing Multibeam LED fitted to other models.

As you can see in the video, the system is capable of projecting a variety of messages with good clarity. Of course, the uses of such a technology go well beyond just telling someone they look good, as it also has safety benefits.

By working with the car’s sensors, navigation and camera systems, Digital Light can for instance, project lanes, arrows and symbols indicating upcoming hazardous road conditions or construction work. The information is thus supplied directly into the driver’s field of vision rather than being provided on an instrument cluster.

GALLERY: Mercedes-Benz Digital Light system