Sime Darby Auto Performance (SDAP), the authorised Porsche distributor in Malaysia, is expanding its footprint to the southern region with the upcoming Porsche Centre Johor Bahru.

With an estimated investment of RM48 million, the new Porsche Centre JB is expected to be a 58,311 sq.ft building on a 74,052 sq.ft plot of land. Construction work is expected to commence in the end of 2018 and operations are set to begin in the first quarter of 2020. The JB outlet comes after Porsche Centre Penang opened its doors in 2017.

“We see a huge potential in the southern market, with the upcoming Porsche Centre Johor Bahru, it marks another milestone for Porsche in Malaysia. I strongly believe in the long-term potential for Porsche in Malaysia and I am convinced that this latest addition will support our growth whilst assuring an outstanding experience for our customers,” said Christopher Hunter, CEO of SDAP.

A first for Porsche in Malaysia, the new 4S centre will be equipped with a sales showroom, service workshop, spare parts warehouse, and a body and paint centre. With technical and ecological standards adhering to Porsche AG requirements, the facility will be equipped with the latest tech, trained professionals, and the use of genuine Porsche parts, materials, tools and equipment.

“After-sales has proven to be the key differentiator in the luxury car business. As a customer-centric brand, peace-of-mind ownership experience is a pivotal element in our approach. With the inauguration of the latest facility, SDAP aims to fulfil growing customer requirements and enhance our after-sales competencies,” Hunter added.

GALLERY: Porsche Centre Penang