Over 70% of people suffer from motion sickness in a moving car, but Jaguar Land Rover (JLR) is aiming to make journeys more comfortable for them with a complex algorithm.

According to the company, the algorithm calculates individual ‘wellness scores’ for drivers and passengers before adjusting the vehicle’s driving and cabin settings to help reduce the effects of feeling car sick by up to 60%.

These adjustments involve the car’s active suspension, which can be set to remove low frequency motion, as well as revising the climate control settings to keep passengers comfortable.

Other steps include turn-by-turn voice navigation so passengers are aware of the vehicle’s next movements; raising the seat to see more of the outside; and ensuring touchscreens and smartphone holders are in line of sight – raising them by 10 cm can cut motion sickness by 40%, JLR claims.

These deductions is based on 24,140 km of motion sickness data collected and its effects tested by performing a task while in transit, such as checking emails, using the navigation system. The data also allows a baseline driving style to be formed for self-driving vehicles in the future, minimising the need for minute steering corrections and the risk of motion sickness while passengers work or relax.

The first phase of the research ends this month, and the findings are already being implemented into upcoming JLR projects to create personalised cabin experiences.