Groupe PSA and Naza Automotive Manufacturing (NAM) recently held its first “Supplier Day” event at the Gurun plant in Kedah. Response was described as overwhelming, with 140 representatives from auto industry suppliers, global industry experts and government officials attending the event.

At the event, Laurence Noel, CEO of NAM and ASEAN senior VP, took the opportunity to present PSA’s Southeast Asia Push to Pass strategy. She also presented the group’s ambitions in terms of products, operations, local integration and the role of NAM in the vision to be a major player in the Malaysian automotive industry.

Yann Martin, senior VP and head of vehicle and powertrain procurement for Groupe PSA, was also present at the event. He shared with the guests the purchasing power of Groupe PSA, its expectations in term of localisation, new business opportunities and also the potential benefits to be part of French group’s global supplier network.

The Peugeot 3008 and Citroen C5 Aircross are set to be the first EMP2 models to roll out from NAM

In February 2018, Naza and PSA announced the signing of a share sale agreement and a joint venture agreement which saw the latter hold majority stake in NAM’s business operations. The stake was reportedly 56%, with the sum undisclosed. NAM has been designated as PSA’s export hub for the region, with forecast volumes of 18,000 units in 2019 and 21,000 units in 2020.

NAM aims to launch its first models in April 2019, part of an “agile roadmap” for Malaysia and ASEAN markets. Two new Gurun-made models based on PSA’s EMP2 and CMP platforms are expected to be launched each year. Word is that the Peugeot 3008 (currently sold here as a CBU import) and Citroen C5 Aircross SUVs will start the ball rolling this year.