Local Nissan distributor Edaran Tan Chong Motor (ETCM) has officially opened the doors to the first showroom in the country to comply with the carmaker’s Nissan Retail Concept (NRC). The facility, operated by Nikaijaya Resource, has a design that follows the new corporate identity, aimed at enhancing customer service by defining a consistent global brand experience.

Located in Kampung Sungai Ara near the North-South Expressway’s Damansara toll plaza, the showroom features all the hallmarks of NRC, including red Nissan tablet signage on the façade and “Nissan Drive” sales and consultation areas, incorporating an overhanging red-and-white structure. It has a total built-up area of 6,556 square feet and features a fleet of test cars and space for up to five display vehicles, along with a café-like customer lounge, free WiFi connectivity and a kids’ corner.

“The NRC adapts to the latest ways of our business environment and it represents our commitment in providing our customers with a high quality experience from the minute they arrive. We continue to expand and enhance our customer touch points to ensure a greater coverage and accessibility for our customers to meet the growing demand of our Nissan brand,” said ETCM sales and marketing director Christopher Tan.

In conjunction with the opening, the company is organising a Nissan Test Drive Carnival on October 19 and 20. There, visitors can test drive the new electric Leaf, receive offers on a range of Nissan models and take part in various activities.