Kia has unveiled a new SUV coupe in the guise of the Futuron Concept, an all-wheel drive model that gives us a glimpse of the automaker’s design direction for upcoming electric vehicles. The styling takes after the notion of dynamic purity, and features a wider “Tiger Face” that sees the integration of the headlights into the tiger nose grille.

Also featured for the first time is the “Star Cloud” design, which Kia says is inspired from nebulae in the night sky. This is evident in the design of the matrix LED headlights (which also has Dragon Skin design elements), as well as the distinctive tail light graphics. A sweeping LED strip highlights the sharp-edged tail.

If you find the car sporty, well, that’s because Kia is going for exactly that, plus a bit of elegance when designing future cars. The Futuron Concept measures 4,850 mm in length, 1,550 mm tall, and has a lengthy 3,000 mm wheelbase.

It’s said to be a sports car built on an SUV platform (a hard statement to sell, really), but the fast roofline and relatively low ride height (for an SUV) do work well to create a dynamic posture. Kia credits this to the Futuron’s fully electric powertrain, which enables engineers to mount the high-capacity battery beneath the cabin floor. Power comes from four in-wheel electric motors, offering electric all-wheel drive and “lightning-fast” throttle response.

The cabin is space-age stuff. The huge glasshouse floods the interior with natural light, and it also incorporates a network of LiDAR (light detection and ranging) sensors that enable Level 4 autonomous driving (full hands-off automation in most conditions). Four lean-back seats made from flexible materials offer varying degrees of inclination, and Kia says the experience is akin to first-class airline passengers.

When self-driving mode is engaged, the steering wheel retracts, and the seats morph into zero-gravity position to reduce fatigue on extended journeys. Other notable cabin design include more use of the Star Cloud lighting elements on the door panels, and Dragon Skin pattern for the ventilation system.

The driver gets a futuristic graphical user interface (GUI) that spreads as far out towards the driver-side door, and also merges the instrument cluster with the central infotainment screen. GUI is operated by artificial intelligence technologies, and offers driving data from autonomous driving, powertrain and navigation features. The side mirrors are replaced with cameras, of course.