Along with the 2021 Toyota Fortuner facelift and Innova facelift, UMW Toyota Motor (UMWT) also unveiled a new brand pillar and branding initiative known as Toyota Synergised Mobility (TSM) yesterday.
TSM does not replace the “All About The Drive” theme that was launched in 2016, but will be under that umbrella. It’s about tech and features, and will “complement the excitement that is already generated by the Toyota Gazoo Racing (TGR) initiative, UMWT says. TSM will also pave the way for new Toyota technologies to be introduced “very soon”.
UMWT says that through TSM, advanced tech will be simplified for easier understanding and their relevance explained. “From this, the perfect synergy between technology and humans will become clearer, introducing a new aspect of the brand that is advanced, cutting edge and innovative,” the company explained. Two examples of the latest tech are Toyota Safety Sense (TSS) and Toyota New Global Architecture (TNGA), both available in current models.
“Toyota is moving beyond being just a manufacturer of cars to other forms of mobility for modern lifestyles. In pursuit of this, it creates innovations featuring cutting-edge technologies with the potential for expanding the possibilities of future mobility for the wider community. With TSM, the public will gain greater awareness of the new and available technologies – as well as what is to come in the future. There will be even greater synergy between man and machine,” said Akio Takeyama, UMWT’s deputy chairman.
“We believe that technology should be simple, yet intelligent. With TSM, UMWT will present to Malaysians a new aspect of the brand which is advanced, cutting edge and innovative. Customers will understand and embrace ‘Smart Driving’ with Toyota where they will enjoy and experience seamless driving experience where technology is in perfect synergy – designed for and by humans,” said UMWT president Ravindran K.
According to UMWT, since it introduced the All About The Drive theme in 2016, the Toyota brand has undergone a rapid image transformation, gaining a perception of being more sporty, youthful and exciting. A big part of this is down to the TGR brand, which has been used for events such as the TGR Racing Festival, GR Velocity E-Sports Championship, GR Garage and GR products such as the Supra and GR Yaris.
Read more about the TSM philosophy in the images above, and check out the official video too.
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Nice
Better than before
Obviously, UMWT already finally woke up and now offering for giving better safety equipments and upgrading more tech. That’s what the customers we want. Unlike, during previous management, they usually give 2 airbags without VSC for several toyota models including Vios, Camry and Hilux that causes losing more customers. Well done UMWT
The dinosaur has is awake.
This dinosaur has became fossil fuel.
This is not longer even so called dinosaur brand anymore, yes referring to the past but not really for now
What tech what features are you talking about? You are the last major brand to intro CVT after dog years with ancient 4AT. You are the last major brand still without turbocharged cars still so proud of your ancient VVTI. You are the last major brand into driver active safety features which would not happen if Proton did not start the ball rolling. You are the last to talk about tech and features.
+ UMW the last to recall TAKATA
Under TSM, UMWT is emphasizing that FINALLY the dinosaur also has DRCC, LKA, AEB while given away BSM, RTCA and comes with 6 airbags. Its the most advanced Toyota in the past 50 years of UMWT history. Be proud to buy a toyota now.
Really bro CVT what a joke…
Not all CVT are good. At least this CVT from Aisin, is more reliable like X70 also uses 6AT from Aisin
Impressive
the car brand which is most related with ah longs
Really? this car brand is related to ah lian, leng lui and leng lui and etc
Toyota – Let’s Go Forward
Toyota – Lets start close up some gaps
Toyota rises again. Great
What Toyota needs to do is to put memory seats in their vehicles. It’s one of the most important tech there is.
Exactly. At least drivers side for vios and then add both for camry and above price range. Then please add vented seats also for poor malaysians burnt buttock. No excuse not able to do so for the big T has a lot of parts catalog to choose from.
Looking at the hunger for money by UMW, for sure the at the expense more more money we have to pay. Really tarnished Toyota good & reliable name. I hope the price would be more reasonable.